Four Critical Factors in Website Design

Website design is one of the most important factors of your online business. Your website is going to be your virtual shop where you can display your offerings to customers all across the globe. The critical point is visibility. You have to make sure your website is visible to as many customers as possible as it is only then that they learn about your existence and will consider buying what you offer.

The visibility of your site will depend on how Google and the rest of the search engines will find it. In order for your website to be visible and prominent to these search engines, there are SEO factors you need to know about. SEO or search engine optimization is the process and strategies used in allowing the search engines see and read your website. A website that has good website design ensures it is going to be well and perfectly optimized.

This is very important because when the search engines have seen and read your website, they can display on the SERP or search engine results page. Unless your website is not display on the first two results pages, your website has a very thin chance of being seen and visited by internet users.

There are four important factors of SEO you must take note of. All these should be incorporated in the website design to ensure that it will have an impact to customers. The first factor is the content. You probably have heard that content is king and this is most especially true when it comes to search engine optimization. Therefore the quality of the content should not be substandard otherwise online users won’t mind spending few minutes of their time reading the content. If internet users were not able to find something interested on your website, they will visit another one. As a result, you only let one potential customer go away. Make sure your content is of excellent quality before posting them to you website.

The second factor is ease in navigation. Good design should make it easier for online users to reach what they want in just a maximum of three clicks. The fewer clicks, the better it would be. Thus your website must have user-friendly and relevant sub-categories. It is ideal to have a sitemap that will aid the search engines in finding the changes you do to your site easier and faster.

The third factor is the use of long-tail keywords. In order for you to achieve the best visibility for your website, your website design must integrate as many long tail keywords as you can. Find out what pop-ups next when typing your keyword and place as many of them on your web content.

The last one is social media. It is possible for you to include social media in your website design by having links to social networking sites such as Twitter, Facebook, LinkedIn, YouTube and other sites. This is the fastest and easiest way of promoting viral marketing for your website.

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