How to Optimize Your Websites for Smartphones and Tablets

In the recent years, mobile marketing has become a very important part of the promotional strategies of most companies. Therefore, optimizing your website for mobile devices such as Smartphone and tablets is essential with more users trying to access the internet using these devices. It is also important to know how vital mobile optimization is and the best practices of it to increase returns on investment, revenue and improve online interactions with your audience.

With Smartphone and tablet devices that turned the internet a real time experience, optimizing a mobile website may seen to be a need for business in order for them to tap into new markets and catch up with the latest trends of today demanding the customers who are always on the go.

People spend more time on their mobile phones while by 2014, mobile internet is projected to overtake Desktop internet use. As a consequence, mobile optimization makes up an immense opportunity and at the same time a challenge for business owners to convey targeted direct messages and unique online user experience through your mobile friendly websites.

Mobile friendly websites are not just designed to fit into the small screens of mobile devices but to interact as well with the most time and cost efficient way. Here are some of the best practices to optimize your website for Smartphone, tablet and other mobile devices.

Utilize targeted content and prioritize your information. The content has to be easy to find and brief. Few and specific direct features and details are a must to satisfy the needs of the users. For this reason, prioritizing information to result to conversion is your key action.

Visitors have to be able to find information within three clicks while scrolling must be vertical instead of horizontal with back to top or home indications to ease usability. In addition, there should be a search box to speed things up for the users.

The design should have fluid layout with minimum width of 320 pixel and implementation of clickable elements huge enough for a fingertip to facilitate the use of mobile. Click and call makes up a smart feature for fast contact. Furthermore, the design must be modified to mobile reality. The best practice specified is fluid layout that adjusts to any size of the screen. Increased contrast or more colors comprise further assistance to the visibility of the design.

You should avoid Java and Flash applets. Reduce the usage of JavaScript and instead, use HTML5 and CSS3. Remember that not all browsers can support HTML features but they are accepting HTML5 doc type.

You should always test the friendliness of your site by viewing it with different mobile devices. Keep in mind that your site may be presented differently on older devices or on different mobile technologies.