Website Marketing

Website marketing used in the right way can be a powerful tool. 65% of business find adverting on search engines to be a more cost effective method of customer acquisition than traditional marketing channels e.g. local business publications, newspapers or promotional flyers. The main reason for this is that search engine marketing campaigns have greater visibility, and advertising is highly targeted.

There are many processes and attributes that make up a successful web marketing including as brand awareness, website content/structure, search engine optimisation (SEO), Pay per Click advertising (PPC) and Social Marketing.

RCM Website Marketing services include:

Consumer Attribution Modelling
Digital Performance Marketing
ROI (Return On Investment) Marketing Strategies
Direct Marketing
Brand Development and Management
Website Optimisation
Search Engine Optimisation
Display Advertising
Pay per Click Advertising
Social Marketing
Affiliate Marketing
Email Marketing (eDMS)

Search Engine Optimisation (SEO)

SEO also known as “Search Engine Optimisation”. In simple terms, it means improving the navigation, content, and link popularity of your website. This helps your site to be found easily by the search engines and considered relevant for the terms your buyers use to find your products or services.

The higher regard search engines have for your website, the more likely search engine users are to find your website and services.

Some SEO practices involve:
Website Content
Website Structure
Social Media
Article Creation
Directory Submissions
Local Marketing

Read more on Search Engine Optimisation

Pay per Click Advertising (PPC)

Pay per Click advertising, also known as PPC, is a process of gaining website traffic by purchasing clicks on search engines such as Google, Yahoo and Bing.

For example: A Electrician firm based in Chester or Wrexham would buy advertising space on Google for relevant search terms (keywords) such as ‘Electrician Chester’ or ‘Electrician Wrexham’.

The amount they bid against their competitors determines where they show on Google and ultimately how many customers will see and click on the advertisement.

Traffic in 4 hours

This is an extremely powerful and instant way to advertise your services and/or products to millions of internet users within hours.

There is an instant benefit to this strategy mainly being able to receive search engine traffic almost instantly; however you will always have to pay for you traffic and for certain keywords this can be expensive

Pay Per Click (PPC) Packages

PPC Setup

£ 299
For – Getting Started
  • Website Health Check
  • Google Analytics Setup
  • Keyword Research & Analysis
  • Competitive Market Analysis
  • PPC Account Setup
  • 10 Pay Per Click Ads
  • Expert Advice

Generate Sales*

£ 699 /month
For – Generating Sales
  • PPC Website Optimisation
  • Google Analytics Setup
  • Keyword Research & Analysis
  • PPC Campaign Optimisation
  • CTR Optimisation
  • Dedicated PPC Manager
  • Unlimited Pay Per Click Ads
  • 3,6,12 Month PPC Strategy
  • Competitive Market Analysis
  • Pay Per Click Reports
  • Expert Advice


£ 699 /month
For – Beat the Competition
  • Google Analytics Setup
  • Keyword Research & Analysis
  • PPC Campaign Optimisation
  • CTR Optimisation
  • 15 Pay Per Click Ads
  • 3 Month PPC Strategy
  • Expert Advice

Social Media

Using Social Media such as Twitter and Facebook allows you to receive free traffic generated by users’ general interests, needs and desires. Used as part of a website marketing strategy, social media can develop your brand and build social awareness.

Email and Newsletter Marketing

Email and newsletter marketing techniques boast one of the highest purchase rates among shoppers online. When customers visit your site or order and sign up for the newsletter of the company, you have an interested segment of prospective clients. By doing some enhancements in the messages contents and by using advanced segmenting tools, newsletters can deliver right information to your target market.