Pay per Click Advertising (PPC)

Pay per Click also known as PPC is a process of gaining website traffic by purchasing clicks on search engines such as Google, Yahoo and Bing. This is an extremely powerful and instant way to advertise your services and/or products to millions of internet users within hours.For example: if you were an electrician in Chester you would buy advertising space for search terms, also known as keywords ‘Electrician Chester’. Based on the amount you pay will determine how many users see you advertisement.

There are many benefits to this strategy as in being able to receive search engine traffic almost instantly; however you will always have to pay for you traffic and for certain keywords this can be very expensive.

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